Where small businesses
become mighty.

For the ones doing everything - I take care of everything else.

Starting your own business takes nerves of steel. When it’s just you, building your dream can be a lonely, daunting, and often perplexing endeavour. You find yourself having to become an ‘expert’ in everything unrelated to what it is your are offering.

It’s times like these when a little help goes a long way.

The Little Giants Foundry is the invisible backend of your front facing brilliance. I will help you build the architecture and scaffold of your business, a key element of every great venture.

From logos to websites, brand and marketing strategies, business plans to copywriting - the foundry is where we tease out the vision and values behind your passion, thinking big for your little venture and help you forge the bones of your business — building a solid foundation from where you will launch with confidence.

Mighty Makers

Founders: Stefano & Crystal Passarello

Hospitality brand with resorts in Sicily and Koh Samui, and Kapuhala Residences, a private residential community on Koh Tan, Thailand.

Kapuhala

Founder: Jon DeJagr

Content-driven grassroots motorsport brand following two real aging drivers, transforming late life passion into performance racing.

Dutch Brother Racing

Founder: Stefano Passarello

Global accountants seamlessly blending human expertise with innovative technology to deliver corporate solutions that empower your business today and prepare it for tomorrow.

Monx

Founder: Kate Zhou

Yifan Mandarin delivers language programmes that engages little future linguists. Specialising in making Mandarin accessible and fun to young learners, Yifan’s Mandarin for Munchkins has become Hong Kongs’ most well-known language school.

Yi Fan Mandarin

Founder: Jo Oliver

Baby whisperer in London. Helping baby, and parents, sleep.

Little Rays

Founder: Brenda Kang

At a time when even high-end, luxury products look the same, Revival curates distinct jewellery from eras gone by, each piece with provenance, embodying rich stories, craftsmanship and value that deepens.

Revival

Founder: Jo-Lynne Oliver

Born from the depths of spiritual reckoning, Studio Aslan forges jewellery that embodies identity, protection and alchemy.

Aslan Studio

Founder: Han Lans

Photographer specialising in the medical and medical equipment industry — developing and executing reportage style productions for MNC-clients.

Han Lans Productions

Founder: Lindsey Wislocki

Architect and property developer.

Hedgehog Architects

Founder: Charlton Strickland

London-based renovations company breathing new life into old homes.

Strickland & Partners

Founder & CEO: Saleemah Ismail

A non-profit company helping improve literacy and rebuilding family bonds for kids whose mothers have been incarcerated.

New Life Stories

Founder: Charlton Strickland

Partnering with the UK’s best windows manufacturers, Charlie’s Windows connects customers to the right suppliers, ensuring each need is met by the best in the business.

Charlie’s Windows

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Founder: Guido van der Geest

Executive coach helping clients break their limiting beliefs for optimal performance and well-being.

Guido van der Geest

  • "Lucinda, I have no idea how, but everything you touch becomes gold. I am truly moved -- with the little you had to build this. I am not stupid, I know it was hard but you still did it. I love the video. Simple. Centred. Exactly what we represent. Pure perfect. That's the best birthday present."

    ~ Stefano Passerello, founder, Monx

  • "Yifan Mandarin's fast growth and development ...owes much to Lucinda as its consultant...I admire (her) creative flair and her business acumen, as well as her strong corporate administrative skills and discipline. Now that's a combination that's hard to come by, don't you think?"

    —Kate Zhou, Founder, Yifan Mandarin

  • "Working with Lucinda has been an incredible experience from start to finish. She brings a rare combination of creative vision and strategic thinking that makes her stand out in both web design and business planning."

    —Jo-Lynne Oliver, Founder, Studio Aslan and Little Rays

  • "I am delighted to recommend Lucinda, who has been instrumental in shaping our branding and website, as well as supporting several other branding projects for associations I've been involved with. her work is exceptional, and I've been consistently impressed by her ability to deliver creative, high quality results."

    —Brenda Kang, Founder, Revival

  • "If you get the chance to work with Lucinda, don't fuck around, just take it. She is hugely talented across many areas, and is a true asset to anyone wanting to build something they can be proud of."

    —Charlton Strickland, Founder, Strickland & Partners and Charlie’s Windows

  • "I whole heartedly recommend Lucinda for her professionalism, understanding, and ability to craft a message that resonates deeply with the essence of any business."

    — Guido van der Geest, Coach

Behind the scenes

Coach

Coaching is the foundation for everything we do. It is in these conversations that we will get to the core of your hopes and dreams. We will explore your why, the what and the how.

Promote

Helping you develop ideas and strategies to market your business. With experience working for some of the top PR and advertising companies, we ca, together, bring big ideas and best practices to your small business.

Telling Tales

Having a great story is one of the most effective ways to get audience engagement. I’ll help you develop and write the stories you want to share.

Strategise

As an owner-entrepreneur, one of the key step that falls through the crack is that of developing a strong strategy. In our eagerness to get to market quickly, the focus is on the individual actions we can take to do that, resulting in ad hoc decisions that do not often build organically.

Websites & Content

Design of website and content that is on target, on brand, on message, and unmistakenably you.

Experience Design

For every event you plan, your target audience should be taken on a journey, giving them an experience they will remember. I can help you develop ideas, plan and assist in designing an unforgettable experience.

Brand

The most well-known companies in the world are known because they have taken the time to understand themselves - what they stand for, what value they bring to their customers, how they will communicate that. It doesn’t matter if your aim is to conquer the world or to make an impact in your corner of the world — there is no resonance without mutual connection.

Brainstorm

Great ideas are born from collaboration. That’s hard to do as a solo entrepreneur. Together, we brainstorm your way to solutions aligned with your company’s values.

Pep Talks

It can be lonely and sometimes disheartening when you’re trying to get your idea off the ground. I’m here to actively listen, consult and be your cheerleading squad. Team You!

Genesis

The Little Giants Foundry was conceived after helping friends and family bring their ideas to life. In so doing, realising that some of the key obstacles for small, owner operated businesses stem from not having others help shape and offer expertise and experience in areas outside one’s own wheelhouse. Agencies can be prohibitive and impersonal, often not offering the consistent investment in their vision over time.

I want to change that.

Learn more

Contact Me

Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!